CEO Bruce Rodgerson delivers insightful presentation at Environmental Conference

Bruce highlighted some recent project success stories including Angeli-Cerese which has reported achieving a 29% reduction in pumped water volumes.

Rubicon’s CEO, Bruce Rodgerson, recently spoke at the Bell Potter Environmental Conference, sharing insights into the company’s water management technology and some impressive outcomes throughout key markets. Bruce highlighted some recent project success stories including Angeli-Cerese which has reported achieving a 29% reduction in pumped volumes compared with the previous 10 year average. This reduction in pumping is saving Angeli Cerese ~ €300,000 p.a in energy cost and presents a significant environmental benefit. It also proves to be a powerful reference site for other pumped irrigation systems around the world.  

Bruce drew parallels to this project in Italy by highlighting the potential that could be achieved in one of the world’s largest lift irrigation systems in India, where Rubicon is currently running a successful pilot operating on a small section of an expansive network that extends 1.5 million acres and supplied by more than 1,500km of channels.

The presentation also highlighted the growing opportunities and investment in water management technology emerging due to the long-term drought experienced in the United States. A recent funding announcement by the federal government specifies US$4 billion for water management and conservation efforts in basins that are experiencing long-term drought. Bruce highlighted that Rubicon has a strong footing in the United States and is well-positioned to be a key technology provider to assist in combatting the water situation.

The presentation placed scale towards the global irrigation landscape, highlighting the immense opportunities that existing throughout Rubicon’s key international markets. This perspective highlights significant opportunities for Rubicon beyond its Australian roots, which represents only 1% of irrigated land worldwide.

Bruce concluded by expressing his excitement about Rubicon’s future, noting that the company is the sole end-to-end technology provider in the gravity irrigation space and is confident that it will play an integral role in improving water management in some of the world’s largest irrigated agricultural networks.

Watch the Rubicon Water portion of the Bell Potter Environmental Conference here – https://www.youtube.com/watch?v=r6N0XK5oDC0